We’ll bring you insider knowledge, hints, tips and tricks of the trade from industry experts.

 In this seven-part series, Sara Naumann shares her tips and processes for creating great workshops that benefit the student, the retailer and the teacher.

Tip 2: Selling Techniques: Classes will sell product—if they’re done correctly, with the teacher and the retailer cooperating to make the most of the sales opportunities.

Before teaching, instructors need to give the retailer a list of product they will use—from paper to ink to stamps to tools like waterbrushes, punches or dies. You can design class projects so the supplies do double- or triple-duty, meaning that one tool is used in a different way on more than one project…..members click here to read more

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